Vix Technology is a leading global provider and integrator of smart access, booking, ticketing, payment and clearing systems. The Company facilitates 6 billion passenger journeys a year – each one processed securely and in a fraction of a second. Today, transit is being transformed by digital thinking and technologies such as digital payments, internet of things, analytics and cloud. Vix has invested heavily in building our fourth generation platform, Pulse, to lead transit ticketing through this digital transformation.
This platform is built on Vix success in enabling transit authorities and operators to ease passenger movement in over 200 cities and regions including Seattle, Washington State, Utah, Dallas, Texas, Hong Kong, Singapore, Melbourne, Australia, Stockholm, Sweden, Rome, Italy, Cape Town, South Africa, and throughout the United Kingdom.
This is an exciting role within the North American region offering the chance to help transform the company by developing marketing campaigns, delivering new and engaging content on social media, enhancing the website, managing events, and implementing thought leadership programmes.
Working in close collaboration with the North American Sales VP and General Manager and reporting to the Global Marketing Manager, you will take the lead in North America designing and delivering initiatives to support all Marketing and Communications, ensuring accuracy and tone of voice in all external and internal communications within the region.
You will create and manage marketing programs and content that ensures Vix Technology consistently and regularly attracts, connects and inspires our audiences.
You will edit and produce sales bid documents that represent Vix and our brand by combining multiple contributors' technical language into a single common voice that reads as a cohesive and understandable document. You will digest technical written content and evaluate and execute creation of imagery that gets the point across in a picture in lieu of words. As the final point in a bid cycle, you will be working under pressure to meet strict deadlines.
The role requires strong relationship skills, as you will proactively work with all departments within the US region and across the global Comms function. You will create content for dissemination and delivery in line with campaigns, corporate programmes and business objectives.
We require at least 5 years marketing experience, preferably in the transport industry, and you must be an accomplished communicator. Experience organising events and the ability to easily digest and distill information into tailored communications along with digital marketing experience required.
Examples of content marketing activities
Examples of digital marketing activities
Examples of reporting and governance activities
Examples of Industry Events
Management and support
This role may require travel and some extended hours in order to attend industry events and conference calls with global colleagues.
Five years increasingly progressive industry experience.
Excellent copywriting,editing and communications skills.
An understanding of the styles needed for a range of audiences,
and an appreciation of the required approach when writing for online vs offline publications.
Bachelor degree/ diploma in Journalism or Marketing
Experience of the transit/ technology sector
Knowledge of InDesign and other Adobe products
Familiar with the basic principle of website usability and interactivity
Experience using Sales Force.
Experience with graphic design is a plus.
Attitude is everything: enthusiastic, tenacious, self-starter, eager to learn
Creative, dynamic and forward-thinking individual with demonstrable ability to drive and execute successful content and digital programmes.
Independent yet a team player.
Good at managing and maintaining relationships with a proven ability to influence cross-functional teams without formal authority.
Flexible and open minded in thinking and approach.
Self-starter with the ability to tie marketing communication and design strategies to business objectives and work effectively across different teams.
Excellent attention to detail.
Strong presentation skills.